01 Book

Learn how to apply counter-intuitive techniques from hostage negotiation into any situation - business or personal.

02 Online Course

For those who are ready for a deeper dive into Never Split the Difference but can’t make it to a live event,

03 Live Seminars

Get equipped with the tactical empathy tools you need to be heard, overcome objections, and close deals with fewer counter-offers.

Never Split the Difference

Negotiating As If Your Life Depended On It

Everything we’ve previously been taught about negotiation is wrong: you are not rational; there is no such thing as ‘fair’; compromise is the worst thing you can do; the real art of negotiation lies in mastering the intricacies of No, not Yes. These surprising tactics—which radically diverge from conventional negotiating strategy—weren’t cooked up in a classroom, but are the field-tested tools FBI agents used to talk criminals and hostage-takers around the world into (or out of) just about any scenario you can imagine. In NEVER SPLIT THE DIFFERENCE: Negotiating As If Your Life Depended On It former FBI lead international kidnapping negotiator Chris Voss and co-author Tahl Raz break down these strategies so that anyone can use them in the workplace, in business, or at home.

This book blew my mind.  It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home.

Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Our Latest Posts

Where smart communicators go to get the negotiation edge.

  • If you’re new to the term, an Accusation Audit™ is a negotiation technique used to proactively address the negatives likely harbored by the other side and defuse them before they blow up the conversation later on.

    But when should you use an Accusation Audit internally, and when should you use it with an external counterpart? Let’s find out.

  • When you deal with a board, you’re in a high-stakes negotiation. Whether your goal is buying a company, getting investment in a fund, or encouraging a pharmaceutical company to pivot from one drug to the next, there is a lot on the line, so you need to bring your A game to get the deal you’re after.

    Next time you head into the boardroom, keep these communication and negotiation techniques in mind to increase the chances you achieve your desired outcome.

  • At Black Swan, we’re huge proponents of using Labels™ to arrive at the best outcomes. With an effective use of Labels, you’re able to unearth what the other side isn’t saying and identify a dynamic in the conversation that isn’t obvious. 

    Keep reading to learn more about when, where, and how to use Labels to accomplish your objectives every time you sit down at the table.